Episode 17

Farming The Right Way with Paul Grieve

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While modern agriculture produces unprecedented amount of food to feed a growing world population, its practices come with a considerable collateral damage on the environment, on soil health, and on the welfare of farm animals.

Of the growing number of entrepreneurs who have successfully embarked on creating an alternative to the prevalent agribusiness model, Paul Grieve, co-founder and CEO of PastureBird – the country’s largest supplier of real pasture raised, free-range chicken stands out.

Paul has turned a personal health problem into an innovative and highly successful farm operation that generates animal based foods in a way that is good for the environment and our own health. He talks about how his farm raises pastured chickens, rebuilds healthy, regenerative soils and grasslands, and coexists with wildlife.